Optimized Health Partners

Brand Igniter Partnership

The Web & Marketing Engine Behind Your Launch

Home/Web & Marketing

Why most launches stall

The entity is easy. Patients are the hard part.

You can have flawless compliance, a perfect pharmacy account and a schedule wide open — and still fail, because nobody in your city knows you exist. That is why the fourth pillar of the OHP method is a real marketing engine built by our Brand Igniter team, not a template and a to-do list.

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What it actually looks like

  • A beautiful site nobody can find in local search.

    01
  • Leads that land in an inbox and go cold for three days.

    02
  • Ad spend with no idea which campaign produced which patient.

    03
  • No reviews, so the practice two miles away outranks you.

    04
  • A booking flow with four clicks too many between interest and appointment.

    05

Every one of these is a marketing failure, not a clinical one.

What we run

A complete patient acquisition system

Five systems, launched together, measured against one number: cost per booked patient.

01

Conversion-Built Website

Service pages written around what patients actually search for, with a booking path never more than one click away.

02

Local SEO & Maps

Google Business Profile, service-area pages, medical schema and citation cleanup so you appear when someone searches your service plus your city.

03

Paid Search & Social

High-intent Google campaigns plus Meta prospecting and retargeting, with offer testing on dedicated landing pages.

04

Reviews & Reputation

Automated post-visit review requests and monitoring — the single cheapest lever on local conversion rate.

05

Tracking & Reporting

Call tracking, form attribution and a monthly report that answers one question: what did a new patient cost this month?

How it fits your track

Built during the program, live on day one.

Your marketing doesn't start after graduation. It's built while your entity and protocols are being finalized, so launch day has demand waiting.

1

Weeks 4–5

Web Build Brief

Inside the program you complete a short brand brief — domain, logo, colors, services, tone. It routes straight to the Brand Igniter build team.

2

Weeks 5–8

Design & Build

Your site is designed, written and built on managed production infrastructure. You review a staging link and sign off.

3

Weeks 9–12

Launch & Campaigns

Go live, then turn on local SEO, paid campaigns, referral relationships, review automation and tracking so opening day has a pipeline behind it.

4

Month 4+

Ongoing Growth

Choose Website Care at $75/mo or the full Website + Marketing Engine at $575/mo and keep compounding.

Transparent pricing

What the digital engine costs

Included in the 12-Week Guided Track

Custom Practice Website Build

$1,800

included in the 12-Week Guided Track · paid add-on with the 6-Week Track

  • Custom design matched to your brand and specialty
  • Mobile-first, fast-loading, accessible build
  • High-intent service pages written to convert
  • Lead generation forms with non-PHI routing
  • Direct links into your external EMR booking engine
  • Local SEO foundation: schema, metadata, Google Business Profile
  • Analytics, call and form tracking from day one

Post-launch retainer

Website Care

$75per month

Keep the site fast, secure and current after launch.

  • Managed hosting, SSL and daily backups
  • Security patching and uptime monitoring
  • Monthly content and page edits
  • Performance and Core Web Vitals tuning
  • Email support from the build team

Post-launch retainer

Website + Marketing Engine

$575per month

The full patient acquisition system: everything in Website Care plus active demand generation.

  • Everything in Website Care
  • Local SEO and Google Business Profile management
  • Paid search and paid social campaign management
  • Landing pages and offer testing for new services
  • Review generation and reputation monitoring
  • Email and SMS nurture campaigns
  • Monthly reporting: leads, bookings, cost per patient
Compare the launch tracks

Free Discovery Call

Let's build the engine, not just the entity.

Thirty minutes to map your market, your service mix and what it will realistically take to fill your first schedule.

Book a Free CallView Program Tracks

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